About

Thoughtfully designed essentials for dogs & their humans

Driven by solving pain points, we obsessed over what was working and what wasn’t to create a place that didn't leave you choosing between design, convenience and affordability.

Shop the range

Inspired by our NYC roots & current London living, we bring meaningful minimalism into the pet product market to encourage a quality over quantity lifestyle.

Committing To Care

Our goal is to make life easier for dogs and their humans. We're continually working towards providing the best products and guidance so that you and your pup can enjoy a care-free life. We also donate 1% of every sale to trusted animal shelters so that all dogs can be as happy as yours!

Our Mission